Nigel Sylvester Plays Beautifully with Dots

The Mobile Gaming Studio Releases their First Anthemic Film with Professional BMXer

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NEW YORK — September 20, 2016 – Dots, the acclaimed NYC creative game studio behind Dots, Two Dots and Dots & Co, today released an anthemic film featuring professional freestyle BMXer Nigel Sylvester. Best known for their minimalist aesthetic and elevated design, Dots releases the film as the first installation in their new “Play Beautifully” platform, which celebrates the creative and cultural endeavors of those who embody Dots’ brand ethos.

“With ‘Play Beautifully,’ we are collaborating with extraordinary individuals who can take the spirit of our brand and make it their own in a compelling and unique way,” said Ondriona Monty, Chief Marketing Officer, Dots. “Nigel Sylvester’s visceral riding and multi-faceted creative energy made him the perfect partner to capture the sense of curiosity and zen our users feel when playing a Dots game.” 

The film follows Sylvester riding against an architectural nightscape in Los Angeles with elegant physicality and ballet-like grace through obstacles and illuminated colored “Dots” that mimic their iconic game board. Sylvester’s surreal performance was a product of Dots’ internal creative vision with original music produced by their in-house composers/producers Ross Wariner and Cody Uhler, who premiere an original, electronic track as the film’s score.

"The cinematic vibe and ambient music of this film encapsulate a curiosity I’ve wanted to explore creatively,” said Nigel Sylvester, professional freestyle BMX rider. "To me, ‘Play Beautifully’ embodies the aesthetic and skill of what I love to do and captures my craft in an elevated and poetic way."

The film will live on Dots’ owned channels and with select media partners throughout the fall. The film follows the company’s July release of Dots & Co, the third addition to their portfolio of games. 

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About Dots

Dots builds games with thoughtful, minimalist design. The Studio has created three mobile games, Dots, Two Dots and Dots & Co., and celebrates over 100 million downloads. Their first game, Dots: A Game About Connecting, has garnered a massive and loyal following since its launch in 2013. In 2014 the studio launched Two Dots, an acclaimed global mega-hit, which reached #1 in the App Store in over 100 countries. In 2016, Dots released Dots & Co, which continues to climb the app charts. You can learn more about Dots by following @dots on Instagram, @dots on Twitter, and by visiting the Dots website:

About Nigel Sylvester

Nigel Sylvester is a NY native and professional BMX rider. His unique, adventurous and acrobatic freestyle BMX riding has been featured everywhere from Sports Illustrated and Hypebeast to the The New York Times. You can learn more about Nigel Sylvester by following him on Twitter and Instagram @NigelSylvester and by checking out his video series “Go” on YouTube and Facebook @NigelSylvesterLive. 

Media Contact
Courtney Ridgway